House Profile

Moët & Chandon: The Empire of Champagne

Claude Moët established his wine trading business in Épernay in 1743, when the village still smelled of horse manure and morning fog. Today, his descendants run the world's largest Champagne house — 28 million bottles annually, shipped to 190 countries, owned by LVMH since 1987. The Avenue de Champagne headquarters stretches like a small palace, its underground crayères holding more wine than most houses produce in a decade.

Founded 1743 Founder Claude Moët Location Épernay

Claude Moët was a wine merchant's son who understood that Champagne's future lay beyond the region's borders. In 1743, he began shipping wines to Paris, then to European courts. His grandson Jean-Rémy added Chandon to the name through marriage in 1832, but more importantly, he secured Napoleon Bonaparte as a client. The Emperor supposedly declared that victory was impossible without Champagne, defeat bearable with it. Jean-Rémy planted this imperial connection like a flag — suddenly every European aristocrat wanted the same bottles that fueled Napoleon's campaigns. The house never looked back.

Share the magic of champagne across the world.

Moët operates like a luxury goods company that happens to make Champagne — which, since 1987, is exactly what it is. LVMH's ownership brings resources that smaller houses can only dream of: 1,190 hectares of vineyards, including 17 grands crus, and purchasing agreements with 2,000 growers. The house style prioritizes consistency and immediate appeal over terroir expression. Chef de cave Benoît Gouez oversees a complex blending operation that maintains the Impérial profile across millions of bottles, using reserve wines dating back decades. Dom Pérignon operates as a separate entity within the house, pursuing a more artisanal approach while benefiting from Moët's distribution network. The philosophy is ultimately commercial — make excellent Champagne that appeals to the broadest possible audience, then get it into every important market worldwide.

Moët Impérial Brut Non-vintage blend

Green apple skin tartness hits first, followed by a soft breadcrumb texture that coats the middle palate. The mousse feels substantial, almost chewy. Finishes with white pepper and a touch of honey sweetness that lingers just long enough.

Dom Pérignon Vintage Prestige cuvée

Concentrated lemon oil and wet limestone on the nose. The palate builds slowly — first mineral tension, then hazelnut richness, finally a long finish that tastes like sea spray and toasted brioche crust. Needs an hour in the glass to fully open.

Moët Rosé Impérial Non-vintage rosé

Pale copper color with persistent bubbles. Red berry fruit — not jammy, more like fresh strawberry stems and rose petals. The wine feels round and approachable, with gentle acidity and a clean, dry finish touched by pink grapefruit zest.

Traditional and premium tours through 28 kilometers of crayères, including tastings of Impérial Brut and Rosé. Premium experiences include Dom Pérignon vault visits and food pairings. Tours last 60-90 minutes and require advance booking.

20 Avenue de Champagne, 51200 Épernay, France

Where to Stay

Villa Eugène — Historic mansion converted to luxury hotel, 5-minute walk from Moët's Avenue de Champagne headquarters. Original period details, modern amenities, champagne-focused breakfast service.

Find Your Champagne

Seven questions about your evening, your mood, the company at the table — and a bottle chosen the way a sommelier would.

Find your Champagne moment
Length Seven questions · two minutes Outcome One bottle, one story